A3 is an up-and-coming international EDM music artist based in Paris and London. As a chart-topping artist, he has worked with a number of world-renown DJs/producers including Paul Oakenfold, Moto Blanco and StereoJackers V’s Mark Loverush.
The relationship between A3 and Pulse Creative began when our firm was tasked with creating album artwork for each of his new releases. As a new artist, he was seeking an aesthetic that was visually related to his sound and also appealed to the audience he wanted to cater towards.
The subliminal, other-worldly look and feel Pulse Creative developed carried over to requests for music and lyric videos, which then translated to a new website experience, and now to social media/content strategy and management.
There is only one way to introduce a new face of electronic dance music to the digital landscape – a cutting edge online experience. Pulse Creative designed and developed a central hub for all things A3 including his music, show dates, social media and videos. The A3 digital ecosystem was then completed by including all of his other online channels and feeding them through this website – a Soundcloud music player, videos through YouTube and a social media feed that includes posts from Twitter, Facebook and Instagram. Designed for both desktop to mobile, the experience was meant to resemble an universal journey with an animation looping in the background as users browse the website.
Pulse Creative produced a number of lyric and music videos to help enhance the total A3 experience. This included all aspects of production for various video projects including concepting, storyboarding, editing and pre-/post-production logistics. Our firm’s video services were then requested to be carried over into concert visuals, behind-the-scenes clips, sizzle videos and social media features.
Social media, alongside the music, is the main connection between artist and fan. It allows the audience to feel closer and relate to what they love. Pulse Creative strategizes and creates content for all social media channels, providing the fans with an inside look to the life of A3.