Persistent Systems is a revolutionary communication technology firm based in NYC that specializes in mission critical communications with its Wave Relay® product line.
Pulse Creative has been the marketing agency for Persistent Systems since 2006. Since inception, the company’s core products have been primarily utilized by the government sector and their identity reflected that.
The challenge for the “Persistent Systems” brand was to position it for multiple industries including government, military, mining, agriculture, and unmanned vehicles. Targeting these various industries has resulted in our firm working side by side with Persistent Systems to ensure a successful track record of ideation, strategy and implementation of brand materials using a variety of mediums.
Persistent Systems’ digital presence spans the use of desktop websites and mobile web apps that were customized to operate with their products – showcasing their power and speed.
Persistent Systems’ brand is deeply rooted in the military industry. However, expanding into other sectors and industries did not mean losing their rugged and tough edge. Physical marketing collateral were not only designed to be detailed-yet-concise, but able to withstand the outdoor elements.
Persistent Systems’ products clearly have priority when it came to content throughout their marketing materials. Instead of industry-standard product videos, Persistent Systems’ videos showcased their team and their passion as well as their product catalog and services.
The increased use of our PR programs via Pulse Echoes has put Persistent Systems into the mainstream – appearing in various publications like Popular Mechanics and CNET, and on various networks such as CBS and NY1.
Along with designing booth structure and marketing collateral, we created an immersive and interactive experience for trade show goers during and after the show.